Content & connection / Recognisable and usable

Social content toolkit

Give your team a focused template set for recurring content types, so preparing the next post does not require designing everything again.

Discuss this service

From Estonia, for your project.

Illustrative marketing studio concept — VISUAL CONCEPT / SAFON

BASE PACKAGEFrom €1,400

The price is an indicative total starting budget for the described base package. Applicable taxes, final scope and timing are confirmed in a written quotation.

What is included? ↓

START WITH THE USE

Recognisable and usable

Translate your existing brand into everyday social content. We define six template purposes, establish text and image hierarchy and adapt layouts to two formats. Sample content explains the layouts; a guide helps keep future posts readable and recognisable.

Businesses, creators and small projects making their own content and needing a clear visual starting point.

Choose a layout by purpose

Explain

An educational layout gives space to an idea, explanation and takeaway.

Introduce

An offer layout highlights one benefit and a clear next step.

Show

An image-led layout lets the material speak while retaining essential context.

Anatomy of a consistent post

First glance

The headline or image quickly communicates what the post is about.

Readable content

Text space and contrast consider the format's normal viewing size.

Editable layer

The guide distinguishes replaceable elements from those holding the system together.

A TANGIBLE OUTCOME

What we create together.

Six templates

Layouts with distinct content purposes in an agreed supported editing tool.

Two formats

Each template adapted to two dimensions confirmed before production.

Sample copy

Brief examples showing suitable text length and message emphasis.

Usage guide

Practical guidance for images, headlines, spacing and exporting files.

AGREED BOUNDARIES

The base package includes six editable post templates in two size formats, one visual direction and one feedback round. A new brand identity, video, ongoing posting, paid fonts and image licences are excluded.

What we need
for a good start.

01Your logo, colours and existing brand guidelines.
02Sample copy for six recurring content types.
03An agreed editing tool and required access.

BEFORE WE START

A few more answers.

Will you manage our account?

No. This delivers templates and guidance. Calendars, publishing, advertising and community management are separate services.

Is the editing tool included?

Third-party subscriptions and paid assets are excluded. We agree the tool and necessary permissions before starting.

YOUR PROJECT

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the right starting point?

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