Activation & insight / From data to decisions

Marketing insight dashboard

Turn one data file into an overview explaining metrics, evidence limits and questions worth exploring next.

From Estonia, for your project.

Illustrative marketing studio concept — VISUAL CONCEPT / SAFON

BASE PACKAGEFrom €1,500

The price is an indicative total starting budget for the described base package. Applicable taxes, final scope and timing are confirmed in a written quotation.

What is included? ↓

START WITH THE USE

From data to decisions

Turn spreadsheet rows into a usable picture. Define five metrics, review one CSV file and build one static dashboard with explanatory notes. Keep missing data and comparability limits visible, avoiding more certainty than the source allows.

Teams with marketing data but no shared metric definitions or understandable overview.

A SMALL LOOK AT THE THINKINGInteractive concept, not a client result.

01Question02Source03Interpretation

What do we actually need to understand?

Three sides of a metric

Meaning

State exactly what the indicator counts and what it cannot show.

Comparison

Check that periods, units and source data can reasonably be compared.

Decision

Connect each indicator to a concrete question, not simply a bigger number.

Read without overreaching

What changed

Describe the visible difference and its scale within the agreed period.

What is unknown

Identify missing values and causes that the file alone cannot establish.

What to investigate

Suggest a testable next question rather than an assumed final explanation.

A TANGIBLE OUTCOME

What we create together.

Metric dictionary

Definitions, calculation logic and limitations for up to five indicators.

Dashboard

One visual view of the agreed period's most relevant data.

Interpretation memo

Observations, uncertainties and questions requiring further investigation.

Update guidance

The file structure and inputs needed to prepare a future overview.

AGREED BOUNDARIES

The base package covers one CSV source, up to five key metrics and one dashboard for an agreed period, with one feedback round and walkthrough. Live connections, automated refreshes, paid licences and ongoing reporting are excluded.

What we need
for a good start.

01One CSV file without unnecessary personal data.
02An explanation of dates, columns and terminology.
03The decisions this overview should help inform.

BEFORE WE START

A few more answers.

Will data refresh automatically?

No. The package uses one supplied CSV file. Automated connections and recurring updates need a separate technical agreement.

Does the report prove campaign impact?

An aggregate file alone generally cannot establish causation. We separate observed change from possible explanations and evidence limitations.

YOUR PROJECT

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