Digital experience / Spot the friction

Website journey review

Look at your website from a visitor's perspective to find where the message, navigation or next step needs greater clarity.

Discuss this service

From Estonia, for your project.

Illustrative marketing studio concept — VISUAL CONCEPT / SAFON

BASE PACKAGEFrom €1,200

The price is an indicative total starting budget for the described base package. Applicable taxes, final scope and timing are confirmed in a written quotation.

What is included? ↓

START WITH THE USE

Spot the friction

Follow one agreed visitor journey. We examine five pages, compare messages with visitor questions and try the main action. Each observation references a page and recommendation. Prioritise improvements without promising a conversion increase.

Businesses and projects with a website needing an outside view of the journey or development priorities.

A SMALL LOOK AT THE THINKINGInteractive concept, not a client result.

01Find02Understand03Act

Is the next step easy to spot?

What we examine

Understanding

Can visitors quickly understand the offer, its suitability and key conditions?

Navigation

Do menus, links and content order support the agreed visitor journey?

Action

Is the main action visible, with understandable steps and feedback?

From observation to task

Small refinement

A focused wording or layout change that can be tried within limited scope.

Larger change

A structural or functional improvement needing its own implementation plan.

More evidence

A hypothesis worth examining through user feedback or measurement data.

A TANGIBLE OUTCOME

What we create together.

Findings report

Page-specific observations with screen references and an explanation of each issue.

Recommendations

Concrete suggestions for messages, content order and calls to action.

Priority list

Suggested task order based on estimated impact and implementation complexity.

Review conversation

An online discussion to explain findings and choose the next work stage.

AGREED BOUNDARIES

The base package covers up to five public pages, one visitor journey, desktop and mobile views and one findings discussion. Implementation, user testing, security testing, certified accessibility auditing and legal opinions are excluded.

What we need
for a good start.

01Addresses for up to five pages to review.
02One main audience and desired visitor action.
03Known concerns and optional anonymised aggregate data.

BEFORE WE START

A few more answers.

Will you make the changes?

This package supplies findings and priorities. Copy, design and development changes can be quoted after the scope is clarified.

Do you assess legal compliance?

No. This is neither WCAG certification nor a legal opinion on cookies, privacy or other compliance obligations.

YOUR PROJECT

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