Direction / Understand the difference

Audience map

Turn existing customer knowledge into a clearer view of who your offer serves, what they need to decide and which assumptions still need checking.

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From Estonia, for your project.

Illustrative marketing studio concept — VISUAL CONCEPT / SAFON

BASE PACKAGEFrom €1,300

The price is an indicative total starting budget for the described base package. Applicable taxes, final scope and timing are confirmed in a written quotation.

What is included? ↓

START WITH THE USE

Understand the difference

Audience map organises existing knowledge. We review material, separate evidence from assumptions and describe up to three segments. Instead of fictional personas, the work focuses on situations, buying triggers and questions that make messages and service pages more useful.

Teams serving different customer groups while currently addressing everyone through the same broad message.

A SMALL LOOK AT THE THINKINGInteractive concept, not a client result.

01Need02Question03Decision

What situation are we helping with?

What separates the segments

Situation

What event or task prompts someone to look for a solution?

Decision criteria

Which features, constraints and evidence do they compare between offers?

Barrier

What stops a suitable customer from asking, choosing or progressing?

Before using the map

Traceable source

Distinguish supplied evidence from working hypotheses alongside important observations.

Useful difference

Segment differences should affect the message, channel or information provided.

Next question

Express missing knowledge as a research question, not a settled fact.

A TANGIBLE OUTCOME

What we create together.

Segment cards

Up to three needs-based profiles covering context, goals and key hesitation.

Decision journey

Questions customers encounter from initial interest to evaluating an offer.

Message connections

Relevant emphasis and supporting evidence for each audience segment.

Knowledge gaps

Assumptions to validate, with suggestions for useful follow-up research.

AGREED BOUNDARIES

The base package covers up to three segments using existing research and your materials, one input conversation and one feedback round. New customer interviews, surveys and statistically representative market research are excluded.

What we need
for a good start.

01Existing research or anonymised customer notes.
02A description of your offer and buying process.
03Permission to share material with sensitive data removed.

BEFORE WE START

A few more answers.

Will you interview customers?

Not in this package. Recruitment, consent and new interviews can be planned through a separate scope.

What if evidence is limited?

We make those limits visible. A small input set is not presented as representative research or a proven market picture.

YOUR PROJECT

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